The power of content

In this workshop, we will introduce you to the creation and distribution of content in new and traditional media. On one hand, we will speak about what makes a story a good one, what is the language of journalists, how to frame a story. On the other hand, we will introduce the participants to the aspect of the distribution of content and the complex and evolving world of social media.

This topic can be delivered as a 2 hours seminar or one-day seminar. The focus is on the understanding of the power of content in a social media world. The workshops and seminars are tailored to the specific audience and purposes and can be delivered virtually or in-person.