Episode 3/1 of Sustainability@work

This is only important if you wear clothing
Two fashion professors are interviewed this week about a new book they published based
on years of teaching and exchanging challenges and ideas with students and professionals
about the future of fashion and its ever-evolving sustainability practices.
It provides a holistic, insightful, and timely examination of sustainable practices in the
fashion industry and provides a framework that can guide professionals and students
towards better practices.
More information on the book and the authors:
The book takes the reader logically through each part of the authors’ new Responsible 9
Framework™, provides a clear perspective and examples for each component. The
framework thoroughly explains the move away from a singular product commercial focus to
a Conscious Item approach and Circular Services business mindset. An organisation’s people
are at the heart of the new framework and have therefore been rebranded as Community.
Next addressed is the Perceived Value of an item or brand, and how sustainable pricing
initiatives actively influence consumer purchase. Insights into Accountable Systems are
reviewed to examine the importance of responsible processes when considering and
integrating a successful, sustainable supply chain into a fashion business. The section
on Governance looks at the different global organisations available to fashion brands and
customers alike, which support their transition into a responsible and sustainable future
existence. The last two sections of the framework are labelled Storytelling Platforms
and Honest Communication, where transparent and honest strategies are highlighted and
discussed from a viewpoint of how modern brands are engaging and connecting to the new
conscious consumer. For each of the nine aspects, contemporary case studies from global
brands such as Stella Mc Cartney, Zalando and Arc'teryx, alongside insights from current,
leading experts within the fashion world, bring the theory to life.
Showing how sustainability has been integrated throughout the entirety of the fashion
business, this textbook is perfect for advanced undergraduate and postgraduate students
Fashion Management, Fashion Brand Management and Fashion Marketing, as well as
reflective leaders and practitioners within the industry.
Sennait Ghebreab is Programme Leader, Fashion Business, at the Istituto Marangoni School
of Fashion, UK.
Sally Heale is Senior Lecturer at University of Westminster, UK.

https://www.routledge.com/Responsible-Fashion-Business-in-Practice-Sustainable-Concepts-and-Cases/Ghebreab-Heale/p/book/9781032259178
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